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Should Small Nonprofits “Unbrand?”
Many small nonprofit organizations don’t have the budget to pay for marketing expertise. And, that includes the production of marketing collateral, whether digital or print. But, should they look at...
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Email Has Lower Response Rate Than Direct Mail – New Study
According to the Direct Marketing Association’s (DMA) Response Rate 2012 Report, e-mail marketing response rates are lower than that of direct mail marketing. Using e-mail, about one person in a...
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